Field composites

Composite 01 · Tier-2 Indore family head

The Spreadsheet Patriarch Rakesh, 42 · branch manager · 22,000 km/yr · 7-year EMI

The Sheet has three rows. Tata Punch EV at ₹13.5L on-road, ~₹0.20/km running. Maruti Brezza CNG ZXi at ₹12.2L, ~₹3.20/km. Maruti Grand Vitara Strong Hybrid at ₹19.5L, ~₹3.80/km HEV-effective. At 22,000 km annual running, the EV pays back the premium in roughly five years. The Sheet says EV. The Sheet is not making the decision.

The apartment GBM refused the 7.4 kW home-charger permission. The CNG pump is 2.3 km away, 24/7. His brother in Pune waited 14 weeks for a battery diagnostic on a Nexon EV in 2024. The decision-function is no longer cost-per-kilometre — it is uptime under household-loan EMI risk. FAME-3 marketing material does not address uptime as a category. The Sheet stays open. The booking moves to CNG.

Failure mode: per-km optimiser ≠ uptime-risk optimiser
Composite 02 · Lucknow Nexa + Bahraich Hyundai dealer principal

The Dealer Principal Bhushan, 51 · 22 yrs retail · ~140 cars / month combined

Lucknow Nexa moves Grand Vitara Strong Hybrid and Invicto demos daily. Arena CNG variants are ~28% of monthly retail mix. The Bahraich showroom — 130 km away on patchy charging infrastructure — does roughly 60% CNG mix. The walk-in customer who arrives EV-pre-sold from a YouTube review gets one off-record question every week: "Sir, Goa / Patnitop / village-wedding road trip pe dhaba waala charging dega kya?" The booking moves to the Brezza ZXi CNG.

The OEM head-office FY28 strategy deck shows an industry EV target above the trajectory the floor sees. The gap is not product. The gap is infrastructure trust + service-network depth + dealer EV-finance training + apartment-charger approval cycle. The PM E-Drive ₹10,900 Cr announced for 2024-26 has cumulatively disbursed ₹2,017 Cr through 19 March 2026 — roughly 18.5% utilisation against the announced window, with the published disbursement table showing zero spend on e-buses or public EV charging stations in that period.

Failure mode: strategy paper assumption ≠ sadak reality
Composite 03 · Whitefield two-car early adopter

The Two-Car Household Priya, 36 · SaaS PM · Hyundai Ioniq 5 (2023) + retained Brezza (2020)

The EV plan was to replace the Brezza. The Brezza is still in the basement. The Whitefield-to-office 28-km daily commute runs on the Ioniq 5. Apartment-association 7.4 kW charger permission took 8 months of follow-up. The Coorg homestay's "EV charging available" turned out to be a three-pin verandah socket. Last two annual highway trips: both on the Brezza. The EV is excellent for a city-life commute and not yet trusted enough for an India-life trip — so the household holds both.

  • Out-of-warranty Ioniq software-glitch fix on a 14-month-old car: ₹47,000. Resale-value of a 2-year-old premium EV in the secondary market: structurally lower and less liquid than the same-vintage strong-hybrid or CNG-variant equivalent — a number that does not appear in any pre-purchase brochure.
  • Next highway-class car already mentally allocated: a strong hybrid. The reason: "I can get that serviced in a Tier-3 town if needed, and the petrol pump is not a strategy paper."
  • The substitution assumption in every EV product brief — that the EV will eventually replace the ICE car — does not match the household-portfolio reality. The EV displaces the second car. It does not yet replace the first. The transition is additive, not substitutive.
Failure mode: additive transition, not substitutive